Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Hot takes, fresh insights, and strategies that actually work — served weekly.
Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.
If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.
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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
The Secret Psychology Behind Viral Christmas Ads: Triggers, Nostalgia & Implied CTAs
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Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing.
What You’ll Learn:
How top brands use characters, familiarity, and emotion instead of aggressive CTAs
Why repetition and simplicity outperform over-produced content
How AI, nostalgia, and pop culture shape modern brand trust
Timestamps:
00:00 – Introduction
01:15 – Why Character-Driven Branding Works (M&M’s)
07:45 – Celebrity Nostalgia & Instant Attention (Capital One + Grease)
14:30 – Dopamine, Tapping Cards & Emotional Triggers
21:00 – Minimalism & Repetition in Holiday Ads (Hershey’s Kisses)
26:45 – Coca-Cola, AI Commercials & 30 Years of Consistency
References & Resources:
M&M’s Holiday Commercials
Capital One Quicksilver
John Travolta
Hershey’s Kisses Holiday Ad
Coca-Cola “Holidays Are Coming” Campaign
AI-generated advertising
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