Content Creation Hacks: Growth, Consistency & December 2025 Instagram Updates

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This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and how cultural trends (yes, even Dubai chocolate) can win you customers.

What You’ll Learn

• Why what you post matters less than how consistently you show up
• How to borrow cultural trends to attract fresh eyes to your brand
• Which new Instagram features will impact reach, retention, and your 2025 content strategy
  
  

Timestamps
00:00 – Introduction
02:40 – The Dubai chocolate takeover & why trend-listening matters
 05:55 – Cultural relevance 101: how Mint Mobile scaled using 24-hour response marketing
 07:50 – Instagram’s newest UI changes + what they signal for Reels
 09:00 – Story scheduling, AI restyling & multi-part Reels explained
 14:10 – Hashtag limitations + why SEO-first captions are the new non-negotiable
 19:10 – The rise of repeated content & why familiarity boosts retention
 20:00 – Case study: How one creator hit 5K on TikTok in 6 months—using pure consistency
 23:20 – Experts vs. influencers: choosing the right content style for your business
 27:00 – Skill over setup: why delivery outperforms equipment every time
 29:40 – A pep talk on failure, pivots, and finding success at any age

References & Resources

• Ryan Reynolds
• Meta Business Suite
• Instagram Reels
• TikTok

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Transcript

Joanna Newton: So today I have a teeny tiny coffee again. I love this mug for, and I love how it looks on camera

Michelle Pualnai: It's very sexy on camera.

Joanna Newton: our episodes it's like really cute. So I just have a long shot of espresso. It is a new flavor. I'm trying, it's like a festive blend. I took a sip already. I don't actually see what's festive about it, but it does taste good. Just a little brown sugar, a little oat milk to sip on while we chat.

Michelle Pualnai: Yummy. I have my cup of dirt. No, I'm just kidding. My mushroom. My mushroom latte. Yeah, I have one cafe that I go to for like, all of my work stuff. It's just where I can focus, it's where I get things done the best. I love the staff and the owner. Um, and they make the best matcha latte in town, and that's what I typically drink if I want caffeine or like my go-to, I don't drink coffee, so it's a maa latte.

Um, and the girls ask me the other day, if I. What do I, what do I drink at home? Do I drink matcha at home? And I've done that before, but this is my like [00:01:00] go-to made drink at home is a mushroom based powder, mixed maple syrup, and then whatever non-dairy milk we have on hand.

Joanna Newton: I saw a preview of Starbucks, like winter menu that they'll start over the holidays

Michelle Pualnai: Hmm.

Joanna Newton: and I don't go to Starbucks that often. Like it's not somewhere I go 'cause I make coffee at home. And I think this sounds horrible, but one of the things they're gonna be making, I think in January is a Dubai Chocolate

Michelle Pualnai: Hmm.

Joanna Newton: So I'm guessing it'll be a, like a chocolate and pistachio flavored matcha beverage. And I just feel like that's like way too much.

Michelle Pualnai: It's too many flavors all in one go, maybe. I don't know. I'm trying to think if I've ever had hot like chocolate matcha together. I feel like that's a thing. Maybe I had it like in chocolate, you know, like matcha in chocolate.

Joanna Newton: I could see that.

Michelle Pualnai: Yeah.

Joanna Newton: matcha chocolate and pistachio,

Michelle Pualnai: [00:02:00] Yeah, that seems like a lot. I'm pretty sure. I can't remember if it was a pumpkin. It must, I'm pretty sure it was a pecan pie latte. Jeremy got that recently at Starbucks and he loved it. Of course, it's just like loaded with sugar and fla, fake flavoring. But he thought it was the bee's knees. He said, I thought it was the best thing.

Joanna Newton: Yeah, but Dubai chocolate is one of those things that has like the world by storm. I don't

Michelle Pualnai: Yeah.

Joanna Newton: as like a TikTok, I think like was went viral on TikTok, people eating Dubai chocolate, which like the traditional to Dubai chocolate bar is like, like chocolate with um, some sort of like crunchy with pistachio cream and um. I think that's it. Like the crunchy stuffed pistachio cream and chocolate. And those chocolate bars went viral and just about every local coffee shop, coffee shop places do their take on Dubai Chocolate now. And it's always so [00:03:00] expensive. Like if you see the Dubai chocolate bars, they'll be like $20. a bar of chocolate and part of it's 'cause the pistachio cream is like very expensive to make, um, if it's like good quality, um, the pistachio cream there, but it's kind of wild how that flavor in the past year just went wild.

I'm actually surprised Starbucks hasn't done anything yet with that flavor profile.

Michelle Pualnai: Yeah, well, I think Starbucks is technically considering it's a corporate entity and has so many locations. Like the things that they have to actually uptake needs to be on the slower pace. It's not a small local cafe boutique environment with one owner and a handful of staff. They, they're, we're talking like a rollout of marketing campaigns.

Everything that's needed in store menu changes like across the board. So I can understand why things are slightly delayed on that front. But it is interesting to reflect on the fact that we are in such a different landscape where social media can completely change what, what. [00:04:00] Happens with consumption.

Matcha is one of those things. Talking to the owner of that same cafe as he's talked about before, how he has a hard time sourcing the ceremonial grade matcha for his cafe simply because of the way that it's become so incredibly popular and the rate of consumption has gone up. And so the producers who are manufacturing it can't keep up with the demand in the rate that it has progressed based on its trendiness basically.

Joanna Newton: And that's one of the reasons like we exist and we went in this direction with our podcast because being on top of trends is so important for business owners, like knowing what's going on, what people are talking about. So sometimes. We're on this show talking about what might feel like random pop culture moments, or random viral moments or things in the news, but when you are aware of what's going on and you can figure out how to use that in your business, you can find brand new customers.

If you're a [00:05:00] local coffee shop and you make a Dubai chocolate. Brownie as a side, and you put that on social media, there'll be people in your town that are gonna show up to try that because they saw, oh wait, Dubai Chocolate, that's the thing. I wanna try this trending flavor combination. So when you, when you keep up with those trends, now obviously you don't wanna hop on every trend or everything that happens, but when you keep an ear to the ground of what's going on, you can borrow from those things and that will help you find a whole new audience.

Michelle Pualnai: Cultural relevance is becoming more and more important now. Is it everything for a brand? Is it everything for business? Definitely not, but it's important. We've talked about it before in terms of like cultural. Listening. It's just paying attention. Paying attention. Where people's interests are, where their attention goes, where they're investing, where they're spending their time, their resources, what they like, what they don't like.

I mean, that's all part of understanding your market, your audience, and what's happening on like a larger [00:06:00] scale. Ryan Reynolds and, oh, what's the wireless company? He started Mint. Mint Mobile. Mint Mobile. That's how they. Progressed to the point of incredible success and market takeover. I forget exactly what it was, but it was something to the effect of.

That based on trends, cultural relevancy, moments in time, his marketing team was responsible for putting out a response within 24 hours. So it was about the quickness of it. It was about the paying attention, it was about cultural listening, and that's how Mint Mobile grew to the sale. I think it was over a billion dollars for Mint to, I forget which company acquired it, but in any case, it's becoming more.

More important over time to pay attention to what's happening.

Joanna Newton: Definitely. One thing too that is really good to know if you're a business owner and you use Instagram to market your [00:07:00] products, is to know that Instagram is making all kinds of updates. I don't know if you noticed, Michelle, if you logged into Instagram recently that all of the buttons are in different places.

Michelle Pualnai: Yeah, it's freaking annoying. Lemme tell you right now. You get used to something and then boom. Changes. Oh.

Joanna Newton: Boom changes. Exactly. And so a lot of those changes that some of you're experiencing right now are kind of like purely user interface, right? Like things are in different spots. One of the really interesting things that I think is cool is that now when you swipe. Left. I guess like you swipe like to the left, you get right to reels, which could be a sign that reels are going to start to be reprioritized in the algorithm. But there are a bunch of updates that may have rolled out to you already that they're, that they're testing and playing with that will likely eventually be rolled out to everyone and a lot of them are really cool. And I'm gonna get my handy dandy notebook so I don't [00:08:00] miss anything. Um. one of the things is that soon you'll be able to start scheduling your stories right in the app. So right now, if you wanted to schedule stories, you would have to do that in the Meta Business suite, um, like on your desktop. But they're starting to roll out, trying out and testing, scheduling stories, write an app. And I think this is related to an algorithm change that that's happening right now, is that. People will be getting boost in the algorithm for your story retention. So if people engage with your stories, if they keep watching and stay on your stories, they will. That will boost you in the algorithm. So I think that Instagram must be pairing this story, scheduling with that. Boost. 'cause they wanna be, I think the idea is they wanna be promoting creators that have a depth of content, right?

And all of that. couple of other updates that are related to that is soon you should be able to make mar multi-part reels [00:09:00] linking one reel to another. Now I don't have this update yet. It's something that's supposedly a gradual rollout, but you'll be able to do a reel and link it to another reel.

And this could be very beneficial for a series. We've talked about series on this podcast before being really interesting. Um, but. But it can help with series if you use that. Um, another big one to look at is some AI things that are happening. So you might, I have this one already. They have some AI re styling of stories that you can use.

You can do a story and choose the AI re styling and it'll edit your, re your story for you. And another thing is that. Meta is going to start updating your personal algorithm using meta's ai. So how you're searching across that meta can track you, that's gonna start affecting your algorithm. So those are just a couple of the updates that are in progress [00:10:00] happening, um, that are really good to know about if you use Instagram for your business.

Michelle Pualnai: Yeah, and fun ways that you can take on to kind of change up your content creation approach and your marketing strategy and approach. We talk a lot on the podcast, and if you aren't yet, hit subscribe so that you get our weekly updates every single week. But one of the things that we talk about is adapting to the evolving environment of your platforms, is that if you're choosing to be on LinkedIn, if you're choosing to be on Instagram, if you're choosing to be on TikTok or YouTube, or whatever it is that you're leveraging as a channel to connect with your audience, to connect with your prospective clients, is.

Being able to understand that platform, how it works, how best to approach it, and it's not the overcomplicated thing that a lot of people talks about in terms of like there's some secret hack or there's this secret thing to do. It's really, ultimately, you have to think of the directive in mind of the platform, of the social channel, of the business [00:11:00] behind it.

We've talked about this before, is that users are intending to stay. On the platform to engage with content that they like, enjoy, entertain them, want to see. Now, if you pulled up an app and you were constantly shown things that you don't relate to, you don't connect with, you don't enjoy that upset you that bring out absolutely no interest, that person would get off the app.

So the whole goal of each of the platforms and channels is to be able to keep users on the interface so that they can show them more marketing, so that they can show them more advertising. And everything else. And so you as a content creator, have to think in that mindset and then leverage the tools within the platform and channels that not just help you do that, but that prioritized, that are prioritized by the channel or the platform, right?

So if they're introducing new things, they want you to use and engage with those things. And it seems simple, but we've seen this time and time again with certain creators that just [00:12:00] take off with advents in, um, the. Platform itself. Right? When TikTok first started, it was so much easier for people to get traction When reels were introduced on Instagram, it was so much people for like, for people to get traction.

And it wasn't just because they put out one video, but they started just using the platform and the way that it was designed to be used and did it consistently and kept showing up.

Joanna Newton: We always think about this algorithm as this like mysterious thing that you have to please. But when you start to think about Instagram as a company, they have goals. People build features to meet those goals, right? So say. You were a developer at Instagram and you said, oh, we're gonna create this, this real linking thing that's gonna keep people on Instagram longer. You are going to need people to adopt and use that feature, or like the feature you requested and you pushed forward isn't successful. So of course you're going [00:13:00] to make sure the people using that feature. Get seen more because that's going to increase adoption of that feature, right? It just actually makes sense when you start to think about, okay, what are these people being judged and like when they go to their reviews, they have to say, I created this feature and people used it.

Therefore the people who use it are going to be featured on Instagram. So if you get any of these features. You need to keep that in mind. Use them, try them, play with them. You might not know. You might just have hit it at the right time where that's gonna boost your, your channel and get you a bunch of views.

Another thing to keep in mind with the Instagram updates that's being rolled out is they are starting to limit hashtag usage. So some people are already seeing that. Um. They're being stopped at only five hashtags, um, because I, it's not official that it's like the rule yet, but you might be posting and go to [00:14:00] put in 10 hashtags and get limited to five, and I think one of the reasons that this is happening. Is we've seen an increased importance on, on keyword and like SEO. So actually the words you write in your captions, the words on screen, the words in your, um, like video captions are just becoming more and more important it's probably related. Now. This is just me using logic to think through it. AI personalization of your Instagram feed, right? AI needs the data to decide what to show people, and if they wanna make recommendations for what people are gonna see on their feed using ai, they need that content. I think that we're gonna see a big shift for Instagram where making sure, kind of like how TikTok is, making sure your content is categorized, making sure you have the right keywords, I think that's gonna get more and more [00:15:00] important. So that is something I would start focusing on, like right now, is when you write your captions, when you're picking your hashtags, when you're putting text on screen to making sure you're, you're using words that people might search to find what you, what you offer.

Michelle Pualnai: Yeah, and it's interesting to see these things across platforms. 'cause, I mean, TikTok limits the amount of hashtags that you can add already. So Instagram is adopting the same practice, likely not just for copy paste purposes, but from a functional perspective. When you think about it, the amount of content, I actually can't remember the numbers.

I've seen it before. I don't know if you know Joanna, as far as like how much content goes out like every second, every minute of the day,

Joanna Newton: that up. It's

Michelle Pualnai: it's.

Joanna Newton: fascinating.

Michelle Pualnai: It's a stupid amount. Like it's a lot. If you just imagine the amount of accounts that are out there and how some accounts post a hundred times a day. Some accounts post 10 times a day, some accounts post three times a day and then you post once a day or whatever the case is.

But there's so much content being put out into the ether all the time, [00:16:00] and those social platforms have to be able to manage that content and they still wanna deliver content in the right way to keep users on the platform. Right? So. Keeping that in mind. I think it's interesting. YouTube, it makes me think of like the real linking, similar to YouTube how you can have a suggested video of yours after one place.

So these aren't brand new concepts, they're, they're just. New introductions on a particular software, on a particular channel that you can adjust to, that you can adopt along the way. And keeping in mind again, that capturing pe, getting people's attention, capturing people's attention, holding it, and being able to tell your story, do what you need to do as a marketer, as a business owner, as a coach, as a creator.

Is kind of your goal through that process. But what was the thing I was gonna say is that, oh, one of the things I've noticed that's been really interesting is I'm seeing a lot of repeat content recently. So if I, so I don't get on my [00:17:00] phone all the time and I don't scroll very frequently, but. I will a couple times a day hop on and just like look through stuff on on.

Usually each platform, Facebook, Instagram, TikTok, more of a video person. I'm not a big like reader in terms of posts, so when it comes to consumption, those are kind of my platforms. I don't really scroll, scroll through YouTube and never really have, but I will. And then I'll notice if I get on the next day or even later that day, I'll see a handful of the same videos pop up or the same pieces of content.

Does that happen to you?

Joanna Newton: Yeah, it.

Michelle Pualnai: I think that's really interesting considering how much content there is out there, and I think there's something to be said for that. I don't know necessarily the approach from like why that content is being delivered to you, but I do think that we, from a psychological and like brain perspective, we like things that are familiar.

And if we've already shown interest in them, it's likely that [00:18:00] we'll want to continue seeing them. Right? Like if you think about your favorite TV show, like Friends, how many times have you watched a single episode, even though you've seen it before? And I think that they're feeding into that. And so with that in mind is knowing that you feel like you always have to come up with new content, new concepts, new this, new that I have to use, different video, I have to use a different script.

I have to. Take this different approach. I have to use different music. You actually don't have to. People are wanting and desiring that consistency and that almost like safety in having seen something before. And so you can lean into that because I think the platforms are delivering it and they're not stupid.

Joanna Newton: Yeah, they're not stupid and you didn't know it, Michelle, but you perfectly set me up for the next thing that I wanted to talk about. So thank

Michelle Pualnai: I try.

Joanna Newton: So I wanted to chat about someone I'm TikTok friends with. I, I, I'm sure a lot of you on social [00:19:00] media have social media friends that you follow each other, comment on your things, um, but you've never met in real life or had like a one-on-one conversation. But this. There's this girl, Caitlin, that I've been following for a long time. Um, I started following her when I think she had about a thousand followers, and she recently hit 5,000 followers on TikTok and did a post, kind of celebrating how she got there in six months. Time going from zero to 5,000 followers. And I was like, this is really interesting. And I, I decided to look at her account and think through what are some of the reasons why she got that growth. Because I think when you, when you're at 5,000 or 10,000 followers, it becomes a little. to grow because you have, you already have a following, you have energy, you have engagement. But going from like that zero to 5,000 stage is really challenging. And so I started scrolling through to look at like, okay, what is it, like, [00:20:00] what is it that that got her there? And one of the things that I noticed for her was consistency and familiar familiarity. So she posted daily for six months. She always, always posted.

And the majority of her videos are her sitting in the same place with the same cam camera angle, and she just delivers these kind of dry humor, relatable content about. of being a mom, being a wife, and just like what that life is like. So it's literally consistency and I think that that's something people want. They wanna kind of watch their show, so to say, like it's a thing that they watch over and over again.

Michelle Pualnai: Yeah.

Joanna Newton: fancy editing. No crazy lighting, no crazy sound set up. I think she literally just sits. She probably has like a light, a tripod, her phone, and then does the captions in TikTok and posts. Just a short, [00:21:00] quick, funny little dry humor delivered in a very simple manner every single time.

Michelle Pualnai: Yeah, I think that we get caught up, especially you and I as people who like tend to watch a lot of things, so you're getting served in your algorithm. Again, all different types of people who are creating content, and I think that's a mistake that we make. As far as content creation and marketing goes, we have to decide what type of business we are and what we're building in our personal brand or in our digital presence.

It's not gonna look the same for every type of business model. And you and I talk a lot about this when it comes to like coaches and experts, but their approaching their, their content like a content creator or an influencer or someone who's focused on brand deals. The approach. Is different. Are you gonna get the same reach?

Maybe. But are you gonna get the same impact in your business when it comes to conversion, when it comes to clients, when it comes to like acquisition, different approaches for different reasons. [00:22:00] And when it comes to someone who is just building a personal brand centered around their expertise, their authority, their relatability, you don't need fancy stuff.

And there are content creators who do. High touch editing who have amazing cameras who are doing that blur thing and the slide in of texts, and it's super cool to watch, but it's not the way that you need to create content as an expert, as an authority, as a coach. You know, if you wanna hire someone to do that type of editing, that's a different story, but it's not necessary, especially on certain platforms.

So where TikTok is a place that is more. Person to person. More relatable, not so aesthetic, not so, uh, highly produced. You can do that. Sit in the same place, create the consistency. You're essentially building a relationship with the person that you're trying to. Speak to through your content, through your marketing, and what do you want that relationship to look like?

Do you want it to look super polished and like they see you [00:23:00] as someone who is untouchable? Or do you wanna be that person who's sitting down with them as a friend and connecting on a couch? You know? And so I think the intention of how you're showing up and you're building that presence is really important.

Joanna Newton: I think we really discount the importance of consistency when it comes to growing a brand. We put all of these other things on a pedestal, like your video, editing your camera quality, your sound quality. I'm not saying those things aren't something to think about, but consistency showing up. Every day.

The other thing that she does, she responds to every comment. She engages with other people's videos. She's active on the platform, so it's about showing up every day and talking to people, engaging with people, putting content out there, and I think that an important piece of growing People like us who've been in this space [00:24:00] forever and have helped other people grow and have worked with large brands, think sometimes we can overthink it and think we need this like strategy when really showing up every day talking to people about whatever it is that you love is enough.

Michelle Pualnai: I think that the core of your content is the thing to focus on, like your message, what you're here to talk about, and the purpose, the intention, the personality that you embed into that is more important than anything else. It's like, you're right, the, and I was just talking about this before we even started recording, is the quality of my camera.

Like I want to improve the quality of my camera. And I've used different cameras in the past and everything else, but it's so true. We focus so much on the technical, tangible things when those can help and assist. But at the end of the day, they're incredibly successful YouTube content creators have, who have zero post [00:25:00] post-production, who have zero finesse when it comes to their setup.

But because the core of the. Content of what they're talking about because of their brand, because of the personality, because of what they've built for themselves. People are wrapped, you know, with attention and so. I think that that is something that I have to consistently remind myself of when I think about the presentation, when I think about how I look or what I'm, you know, wearing or the setup or all of those little technical things, or how many hashtags I put on this, or what's the music or what's the thing, or I'm filtering this story when really at the end of the day.

That core of the content is gonna be the crux of your success, and so often we're overlooking it. Can you have both in synthesis? Absolutely. And that would be the great place to like look forward to be, but ultimately focusing on the message and how you're in tune and alignment with that message.

Joanna Newton: And if the message is [00:26:00] bad, but the camera quality is good, it's not gonna help you. So if you focus on your delivery, what you're saying, how you're talking, how you're packaging, what you're saying in a way that's like super interesting, then as you. Uplevel the editing or uplevel your camera or your equipment or your sound or whatever it is, that message will go that much farther.

And if you're bootstrapping something, it can be hard to do it all at once. So you do one thing at a time. When I, I look at like, I've been getting a lot of like memories from my Google photos of like old videos. I look at my delivery on videos like. Like five years ago, and I'm like, who even is that person?

Like, like it's not that it's bad. It's like I was not being myself. I don't think I was being my genuine self. I don't know what I was doing. Partially, I've changed a lot in five years, right? But there's also this level of like, wow, I am so [00:27:00] much better at this than I was five years ago and my camera's better and my lighting's better.

But the big difference that I see is actually the delivery. And not, not the, all the other quality that goes into it.

Michelle Pualnai: And that's the whole point, right? The point is practice. The point is the process. You are gonna get to a place in your life where you feel like, oh, I have the fancy setup and I have. The millions of followers, and I have the money and I have all the things, but you're always gonna be working on something.

You're always gonna be building something. There's gonna be a next offer. There's gonna be a next business. You might just shut down your entire personal brand and wanna live off of a ranch and build a wellness retreat for people or what?

Joanna Newton: Michelle?

Michelle Pualnai: Well, you know what? I will say it is a constant battle of what it is that I want in this world.

I wanna move to a city and be immersed with all the people and like go out all the time. And then I wanna move to a secluded ranch that's completely off the grid. And yeah, I want all [00:28:00] different kinds of things. I feel like that's normal, right? I'm 35, mid thirties. Like we're in this place of figuring out, you know, we want all these different things.

We wanna have it all. And I, I get that, but, but ultimately for your brand, for the business, like. I have TBH, and we are planning on this investment strategy for the first six months of this next year, and really like hitting things hard. And then if it works, great, if it doesn't, it doesn't, and we close the fricking business like we get.

We hold so tightly to this concept and this idea and our expectations and the pressure that we put on ourselves. That we can't. We haven't. It's not good enough. I'm not good enough. I don't look right. We don't have this right setup. I'm not saying the right thing. It didn't work. We didn't sell enough like all of those things that we do for absolutely no reason.

And the bonkers thing is that I kind of crack up about this and have to remind myself of all the time, is when you look at [00:29:00] people who have the success that you want, they have failed more times than you have even tried. And at, at some point, many points in their journey. They dealt with not only the same things in terms of fears and issues and doubts, insecurities that you are, but likely at a different depth, you know, in a different way.

And they never stopped. They, and they just got to that point of success. But we don't have that same acceptance for ourselves. We think that we're going through this. These pain points and these struggles and these issues and these challenges and that we'll never be able to get onto the other side, or is what I think about a lot in terms of like failure and success and the process and the outcome and everything, and, and it's just.

We get so caught up in ourselves and we don't take enough time to take a step back and look at the entire picture and see it for what it [00:30:00] is. And so I know if you're on this journey and if you're feeling like it's challenging or you feel like you failed over and over and over again, like you have the right to pivot.

You have the right to change, but don't ever give up. On yourself. Like, don't ever give up on trying. It might not be this business, it might not be the 10th business. I mean, Alex Ramzi talks about the businesses that kind of didn't work for him along the way, or the failures that he's experienced, and it's just everybody has that story to some degree

 we're so embarrassed or we're so ashamed of the struggle that we're going through right now.

But then we just admire the heroes and those successful people who have made it out the other side. But you. We'll make it out the other side. It just is a matter of time, focus, energy

michelle-pualani--she-her-_3_12-02-2025_121403: Meryl Streep and the designer, and I'm really bad with names, but all of the people, Martha Stewart is like all of these people who didn't reach the crux or the height of their success, fame come up with the business idea, launch the [00:31:00] thing until their forties or fifties.

And so we really just put that kind of like external pressure on ourselves and there's no timeline that we have to hit. There's no. 30 under 30, 20 under 20, 40, under 40, 50, under 50 or 14 500 lists that we have to get to. And we can have ambition, and we can have drive, and we can wanna do these things, but it's not necessarily needing to happen by a certain point.

And if anything, wanting it to happen by a certain point is limiting you 'cause you're frustrated, upset, embarrassed about the whole process. So keep that in mind as uh, you're listening in, but.

That's, that's certainly how I feel about it. We'll continue to feel about it and as a reminder that I give myself all the time. So thank you so much for tuning into the Click Tease podcast. Make sure you hit that subscribe button and we'll see you in the next episode.