Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Hot takes, fresh insights, and strategies that actually work — served weekly.
Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now.
If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.
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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts
Top Content Types for Growth in 2025: Stealing Social Secrets from Wicked, DWTS & Whitney Leavitt
✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/
This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction).
What You’ll Learn:
- How to use personal branding the way Hollywood franchises and reality TV stars do
- The content formats currently outperforming everything else — and why
- How to improve watch time, hooks, POV angles, and “thought reversal” content to boost conversions
Timestamps:
00:00 – Introduction
02:45 – The business lesson behind Costco’s $4 Culture Pop moment
05:58 – What to give away for free (and what not to) in 2025
11:52 – Wicked’s two-part rollout & why it’s a personal branding masterclass
18:40 – Why reality TV villains dominate attention (and how to replicate it ethically)
27:15 – The content formats popping off right now
39:10 – Why your content isn’t performing (and how to fix it)
References & Resources:
- Wicked (movie)
- Dancing With the Stars
- Secret Lives of Mormon Wives
- Alex Hormozi
- Culture Pop
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