Should You Use AI for Content Creation? What Every Business Owner Needs to Know

We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.

Time Stamps

00:54 The Debate on AI in Content Creation

04:18 The Ethical and Creative Concerns of AI

11:44 AI's Environmental Impact

14:19 Using AI as a Support Tool

20:27 The Risks of Relying on AI

24:53 Balancing AI with Human Creativity

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Transcript

Episode 095: AI Negatives

Joanna Newton: [00:00:00] I think you really need to make sure you are innovating and being creative because as AI use increases. AI starting to gonna start using AI content to generate new AI content. Right? And where are the original ideas? Where are those original thoughts? Where are those innovations? And when we think about, you know, I think the, the people listening to.

To this podcast, you and I, Michelle, we wanna be innovators. We want to be trailblazers in our industries. We don't wanna be run of the mill. We don't wanna be status quo. And if we're not careful and we use AI too much, Will become bland.

Joanna Newton: Hello and welcome back to the Her First podcast. Today we are talking about AI and why you shouldn't use it for your content creation. I personally have a love hate relationship with AI and using it in content creation. There are some huge benefits [00:01:00] it can certainly speed up the amount of time it takes you to create content.

It can feel a lot more efficient, But today we are going to discuss some of the negatives of using ai.

Why you should consider not using it, or at least using it less in your content creation some of the important warnings to keep in mind for you when you do use ai. Hi, my name is Joanna. I'm the co-founder of Millennial Marketer, a course creation agency that helps digital creators launch their own online products.

Michelle Pualani: Hi, I am Michelle Houston, founder of To Be Honest Beverage Company. We're a non-alcoholic functional spirit brand, as well as coach owners for where personal development meets personal branding.

Joanna Newton: One of the places I regularly create content on is on LinkedIn, and currently on LinkedIn, there's this massive debate around AI content creation. There are lots of creators who are creating content about how you should not use AI to create. Content at all. And they list all kinds of reasons for that.

And [00:02:00] it's really sparked a lot of debate in the content creation world, in the social media world, about what's the right and wrong way to use ai. Now, some of the debates kind of have me giggle a little bit because to me they show, people's. Lack of writing ability in it. One of the funny things that comes up in this is people start to say that if you have a, if you use an M dash or um, emojis or certain things in your writing, that it's definitely ai because this one person even said that M dashes weren't real.

That they were just created by ai. And I'm like, you clearly do not have any background in marketing copywriting. If you don't think M dash is. Are real, but it's a big conversation that people are talking about and I've kind of been on both sides of the fence of like never use AI to always use ai.

Right now, I think I'm kind of in the middle, but there's some serious things that we should be considering when thinking about whether or not we wanna use AI or how we wanna use AI in our content creation.

Michelle Pualani: This is a really [00:03:00] timely discussion for me as we are evolving our content marketing strategy in both my e-commerce brand, to be honest, as well as personal brand and how I'm showing up. So I kind of put my personal brand on the back burner for the past couple of years as we launched our functional spirit brand, and now that that is up to a place of running and kind of efficiency and I'm not making massive changes to it at this time. I wanna focus on the personal brand because I love coaching. I love working with people on their digital strategy. I love the content marketing, I really feel like I'm serving a higher purpose now that plays into this AI conversation because we are headed into a place where marketing is going to be permeated.

With ai, we're already seeing quote unquote, AI models. In static images and photos, marketing clothing. Nike put out an ad that was all AI created models video creation is turning towards AI and, and of course all of our content and [00:04:00] copywriting is coming from AI in a lot of senses.

Social media, blog writing, email marketing, all of those things. But that being said, as someone who's using AI on a very, very consistent basis, I do think that we need to differentiate between AI as a supportive tool versus AI as the origination of our brand. And that's what we're gonna talk about today because I think you have to learn it. Like I think it's a non-negotiable as we move forward in our digital age, whether you are planning to rejoin the workforce or have a job at some point. As an employee, you have to know how to leverage AI to be more efficient in your work. And if you're a business owner, there are so many AI tools that are helping you either replace to have team members or contractors or freelancers that are a lot more challenging. from an automations and efficiency, a workflow perspective and a cost of expenses, can be really helpful. But from a content creation perspective, that's where things start to get a little on the wishy-washy [00:05:00] side. So I'm excited to have the conversation today.

Joanna Newton: Yeah, and the first thing that I wanna talk about, and the first reason why I think you should consider not using AI for your content creation is that AI is actually not really capable of original. Ideas. AI is not capable of true, authentic, real storytelling, and that's 'cause by nature. AI is pulling from all sorts of things around, around the world to.

Put your content together. So if you are asking AI to write a blog post, it's pulling from everyone else's ideas. And it's also pulling from the most conventional ideas, the most popular ideas around. So if you are using AI to create content, your content is not gonna be filled with true original ideas and innovation, right?

So you're kind of putting a, ceiling on how creative you can be depending on how you're using ai. What worries me [00:06:00] about rampant AI use is that I think it can start to train our brains to stop thinking creatively. It gets so easy to create and utilize AI that we're not. Really strategically thinking through.

We're not deeply connecting with our audience, our content, our expertise. We are not innovating. And I worry, this is actually kind of high stakes here, that if you really rely too much on ai, you'll lose your ability to really think creatively and innovate. So if you're starting to use AI in your content creation.

You need to make sure that you're also sitting down with a paper and a pen, or just your laptop and a Google Doc and getting your ideas out creatively that you're going on walks and thinking through your content ideas, that you're not just sitting down and saying, Hey, ai, give me five things to post about.

I think you really need to make sure you are innovating and being creative because as AI use increases. AI starting [00:07:00] to gonna start using AI content to generate new AI content. Right? And where are the original ideas? Where are those original thoughts? Where are those innovations? And when we think about, you know, I think the, the people listening to.

To this podcast, you and I, Michelle, we wanna be innovators. We want to be trailblazers in our industries. We don't wanna be run of the mill. We don't wanna be status quo. And if we're not careful and we use AI too much, Will become bland. Everything we'll do is status quo, and we also may lose our ability to actually think critically and innovate.

And so I think it's really important that we don't rely on it, and it's not the first place we go for our ideas.

Michelle Pualani: I also think that there's a larger conversation about ethics here that I know people are ha. Having in back rooms about ai, right, about how it's going to change our culture, how it's going to change the human race. I'm not necessarily speaking to those things I'm speaking to from a business perspective.

If you [00:08:00] have a digital presence, if you are a content creator in the online space, you see certain types of things marketed and sold and the way in which they're marketed and sold, do you agree with that type of business model? Or not. So you have to decide from a value system what you're gonna jump on board with and what you're gonna be okay with.

We've talked a little bit about it before, But something like MRR Master Resell rights, where you have a course that's being created by someone probably based off of ai, off of very generic practices principles, and then they're selling that to people.

And then those people are selling that course just based off of what they learned in that course. And then they're just selling the course and then that just ripple effect goes down and down and down. So nothing is actually being. Added to the market when you see a lot of templates being created and sold on Etsy, but it's the same template for everybody. You're not adding anything to the marketplace. So it's, kind of a [00:09:00] challenging, deeper level discussion that I think is important for each of us to take a step back and ask ourselves from a values and an ethics perspective, what it is that we wanna bring to the world. Do we want to. Buy something in mass production from China, slap a brand on it and sell it here in America. Maybe. Maybe that's your directive. Maybe you're trying to make as much money as you possibly can. Maybe you don't care about the effects of fast fashion and what that means. Maybe you're okay with that business, not model, because there are a lot of business models on the market who do that. There are a lot of business models who buy into something and then resell it, or they're just trying to sell as much as possible.

Or we could go down the line and the line and the line of all the different types of businesses out there. Joanna speaking to is the type of business that is a representation of who you are as an individual, your personal brand, your expertise, your personal interests, your personality, your quirks, like we speak to people who wanna show up [00:10:00] in the world uniquely and individually as they are Represent themselves well in the digital space. So AI is a part of that conversation because it's really easy to look to it and say, oh, I can just outsource everything to ai. But when it comes to creativity, when it comes to innovation, when it comes to original thought, when it comes to your unique spin on how you're bringing. know, your purpose to the world. I don't think that AI can do that for you. I think it, again, can be a tool to help get you there. And we'll talk a little bit later about how you leverage AI as a tool to help with systems and make you more efficient, but to not outsource your creativity and your innovative ideas, which should be coming from you.

Joanna Newton: I love that you brought up the fast fashion analogy, Michelle, because I think that AI usage can, kind of, like, when I was thinking about this topic and, and sort of the ethics and all of the ideas around using [00:11:00] ai, I thought a lot about fast fashion and like bad labor practices. Right, so like companies can be more efficient by, bringing in things from China that are maybe not, made with the best labor practices.

We all, I mean, we all have things in our home that were made with bad labor practices, 

Michelle Pualani: And I'm not saying that things made in China are bad. Like there's a lot of high quality goods that we outsource or import from other countries. Sometimes even better than what's being made here in America. But it's just the mass quantity idea. And when you're just relabeling or rebranding something, when everyone has access to that same thing, 

Joanna Newton: But it, I think it's also that, and like obviously not everything made in China is made with. Slave labor, but the things that are right, you're cutting corners to cut costs to make more money. Right? And in a way, AI does that same thing, right? You're, you're cutting corners to cut costs so you can make more money.

So there's always that cost benefit [00:12:00] when we make decisions as business owners that we have to think of. one thing I use AI for is I will write content, like it will be my written content and my written I ideas that I review and revise, and then I'll kind of check it with ai. I'll ask for revisions from ai.

So it's my original ideas that are being revised. I am choosing rather than. To pay a team member to be my copy editor or have a copy editor on my team. I'm choosing to utilize ai. I'm cutting a cost to do that but there is a cost that we have to kind of really, I think, consider in weighing out the pros and cons of what we do.

And one of those is an environmental cost. So if you're not aware, AI has a big impact and AI usage has a big impact on our global energy consumption. So overall, AI usage is increasing this global I. Energy consumption, data center, electricity consumption fueled by AI is expected to triple by [00:13:00] 2028, potentially reaching 20% of the global power usage, So there is a negative. Impact that AI has on our environment. So that's the cost. We might be not spending money on it, or we might have like a low subscription fee. It might be saving us labor, but there is an environmental impact that I think we have to consider when choosing to use ai. one of the funny things that was discussed online recently, this is funny, but this is actually.

really serious is there's this discussion about how being polite to your AI chatbots is like hurting the environment like crazy. So someone estimated that Chachi BT has spent tens of millions of dollars in extra energy costs. People saying Please and thank you to the chat bot that they're talking to, right?

So there is just this massive cost that comes with the environment. So if you are a company and one of your company values is related to environmental [00:14:00] preservation or sustainability. There are things to think about. And do you use energy when opening your computer?

Yes. Do you use energy of your brain, right, when you're writing content? Yes. So it's just like a cost benefit analysis that I just think we have to actually consider. It's way too easy to just be like, I'm just gonna have chat, GBT, do it. I think you just need to actually realize. What is the cost of having Chachi bt do it on multiple factors.

Michelle Pualani: Yeah, this is something that I actually haven't thought about. I think about this in terms of my inbox. So the amount of storage that you have in your inbox in terms of old messages and emails I. Is very high, and that's using energy and it's just sitting around. So I periodically go through my inbox and erase things as my contribution to saving the planet.

So you're welcome world. But I think that when it comes to ai, we've got to, again, think about it from an ethical perspective. We've gotta think about it from a values perspective, [00:15:00] and I see AI as an efficiency tool. I also use AI as a. Writing support when it comes to emails. So these are emails that I'm not putting content out into the world.

I'm not really worried about how I'm expressing my brand voice or uniqueness. I'm getting a basic idea down. So I use, uh, the Gmail Gemini, Google Force, kind of like help write the email. I'll actually as much as I can, I'll audio it and say, Hey, thanks so much for reaching out, and then I'll say my idea, and then, thanks again, Michelle, or whatever it is. And it'll craft it into like a more professional email. I also did this recently for something that I was really struggling with. This is separate from my business, but we had engaged a marketing firm, for an organization that I volunteer with, and I have been, Really struggling with it. And so I wanted to give my advice, my feedback, but remove any emotional frustration or tone and be more palatable.

And so I used AI to be able to [00:16:00] help craft that type of language because a lot of times, you know, we. Have a certain emotion related to something and we want it to come across a little bit better. So I think in those ways to help with the editing, with the grammar, with the tone of voice, it can be very helpful in the back end of your business.

Maybe if you have employees or team members or consultants you wanna get an idea across, you wanna do a step-by-step, but you want it to be clear and concise for them, it through chat GPT to be able to. Have it be more easily understood, can be really helpful on that front. Now, when it comes to your content creation, we see a lot of tips and tricks out there in terms of use this chat, GPT prop, and then copy and paste, and then you fill in your niche, your ideal client, your outcome, et cetera, et cetera. That can be helpful from an ideation and brainstorming perspective. You can say, oh, like, okay, these are the hooks that I wanna use, help me establish in my category or my niche. To fill in some of these hook formats, or I want 25 ideas for this [00:17:00] particular concept. But the problem is, I think from a copy paste perspective, and also as someone who is working through this content creation process, like, you just can't copy and paste.

You can help have its support again as a tool. But anytime I found that you copy and paste, I think there's a couple things going on here is one, like Joanna mentioned, it's pulling from the most common. Language, it's pulling from the most common places, and it maybe isn't going to be authentic to your brand voice.

I don't think AI has progressed enough to be at that place as much as like I've used different tools like Blaze or Tailwind, ghost Writer, or anything on the platform, Wix, et cetera. I don't think that we are advanced enough in our AI models to really be able to replicate your brand voice just yet. Now, do I think it'll come?

Absolutely. But there's something about it that feels inauthentic, and I think that that translates from an energetic perspective, and that can be a disconnect. Now, the other side of [00:18:00] that from like a legitimate algorithmic technological, perspective is that, I don't know all the science and data behind this, but. created content, I think will be less preferred over original content on all platforms, Google search, SEO, and all of the places. So we're already seeing a rebound effect basically. AI comes out, it's super available. People are creating a hundred hundreds of blogs on AI trying to get their page to the top of the rankings, and then Google comes out and says that they're prioritizing human written articles and not looking for keyword stuffing, and all of these things algorithmically Instagram on our platforms. They are deprioritizing AI written content, which can be categorically determined based on like a copy paste. So there are meters basically that can read the AI content and say, this is 90% AI written, versus this is [00:19:00] 20% AI written. if you're in the 90, 80, a hundred percent AI written. It will be deprioritized from an algorithmic from a search perspective versus original content because ultimately all of these platforms want to be able to emphasize, want to be able to promote, want to be able to get out more origin. Original ideas and support creators who are bringing their own unique voice to the market. And so I think it's gonna be more important now than ever before, than to dive into what that unique voice looks like. And again, use AI as a tool, but not have it be a copy paste.

Joanna Newton: And one really good example I think for use of AI that we do in this podcast, there's actually a couple of ways we use AI in this podcast to create content. Michelle and I get up here and we talk. We create outlines, we create topics we wanna discuss. We talk about them live. This is obviously not AI generated content, but to make shorts [00:20:00] that go on YouTube, we use a tool called Opus Clips, which isn't AI tool that selects moments that it thinks would make good shorts.

So AI is taking human created content and pulling out highlights basically for us. Then a human goes through the clips that it picks, chooses the one that human thinks is the best one. Makes a few edits, right? So AI in that case is being used as an efficiency tool. The amount of time it would take to watch through this entire podcast and pick.

Six to eight key moments. It would take a whole day of work. It would take a whole day of work to go through and pick those moments, but instead that task can get down to an hour of uploading, having it pick the moments and editing those moments. So it just greatly reduces that task. But it's still human ideas.

We're not saying, Hey, ai, make a podcast for us. we're creating the podcast in the na. using AI to help amplify and make [00:21:00] easier what we did. Now there's still the environmental I impact that we have to think about. There's still that trade off of like, oh, well we could have been paying a video editor to do all of that work, and that would've generated that job.

There's still that to think about, but we're not using AI to make the idea, right. AI is enhancing the idea. Another thing to think about when using AI and using AI to create content is ai. Is not perfect and AI can make mistakes and those mistakes can cost you money, So we have to be careful about how we're using ai.

I met a bunch of Facebook like marketing groups, and this one woman told a story about how she lost a client due to ai and she lost this client due to AI because she was using AI to help her. Right, a sales page and she was having AI reference her client's existing website while working within a framework, which is something I do often [00:22:00] actually.

I've actually slowed down doing it because some of these thoughts I've been having with AI lately. you know, she did that with AI and AI made up a fake testimonial on the sales page. The freelancer did not catch it. That testimonial went live and the client caught it after, like didn't even notice if it was a fake testimonial till after it went live, and she lost the contract because faking testimonials is like an FTC violation.

that's a big problem. And I'll tell you, I'm very careful when I have AI write content I did a very similar thing once and almost had the same problem she had because I took my sales framework. So it's my personally filled out and created sales page template that I used, and I had a client who already had a sales page for that product and I said, Hey, ai, please use what you can find on this page and, but write it in my framework.

I even said. To Chachi, bt, I said, do not fill [00:23:00] in any information you do not have. I said, leave it as a template if you don't know what to put. I like said that. So I even told it to not do that, and it spit back to me a sales page and there were testimonials on it And I was like, I don't think they have testimonials on that page.

Where is it getting these testimonials? And I said, Hey, chat GBT, please. And thank you. Shouldn't have said that, but I was like, are those real testimonials? And it was like, no. And I was like. But I told you not to do that. Like I literally told Chacha B not to do it, and it did it anyway. So even if you are careful, even if you are good at using it, AI is gonna make mistakes and AI is going to do things that can cost you.

So if you think I'm gonna zip around and I'm gonna save money by letting Chachi bt write my copy, that's a slippery slope because you might not catch all of its mistakes and you could end up. Out of compliance with the FTC, you could lose a client because you do something like that. So you have to be really mindful and careful.

[00:24:00] 'cause even when I've told Chachi PT not to make shit up, it makes shit up. And so it's just something that, there's a big warning if you're using it, you have to be so super uber careful that you're not lying in your content because chat GPT is making stuff up.

Michelle Pualani: I see it a lot too. I see a lot of just, they're called hallucinations. Hallucinations in the AI system where they either. Are just are trying their best to fill in information that they don't actually have access to or they're telling you they can do something that they actually can.

I had that issue recently that I literally went through this like day of back and forth and I told chat GBTI was like, are you gaslighting me? Because this doesn't make sense. Like you're not giving me what I'm requesting or asking for. And so I do think we have to be really thoughtful. And when you think about the. 80 20 rule, the idea that 20% of your work will produce 80% of the results. And that from a prioritization and focus perspective, you have to think [00:25:00] about what cannot be replaced by you. So when you sit down and you look at all of the things that you do in your business, or that you theoretically want to be doing as a personal brand to represent your business.

To bring in clients, to deliver the offers, to do all the things, then you think through what you can delegate, what you can outsource. What you can automate is a part of your scaling. It's a part of your efficiency. It's a part of how you improve the process to still make revenue, but either lower your expenses or get larger.

Right. There are things that technically you should not outsource, and I think that what we're talking about today is a big part of that. You should not necessarily be outsourcing your content creation process. I do see that happening for people and. I think that the writing is on the wall of where it's going to lead us.

We're seeing a lot of creators even start to back off from social media platforms and create their own sub stacks or create their own very consistent [00:26:00] newsletters. So that they can own the way that they're engaging. Because what we're seeing with AI and what we're seeing with content as a whole is flashy, is big, is viral, is stupid, is entertaining, is all of these things. That why we got into the business as practitioners, as experts, as even content creators is we don't want to meet all of those demands of what's happening on the platforms. so we wanna be able to own. Govern and engage with our customers, our audience, in a really different way. And I think that still really takes your uniqueness, your voice, whatever purpose led vision that you have, and bringing that to the forefront. Now, again, from a tools perspective. There are efficiencies that you can leverage with ai. I mentioned the email writing. writing is not an important, nor a needle moving activity in my business. So that from an AI perspective is super [00:27:00] helpful because it it cuts down the administrative time that I spend responding to emails or getting emails out. Content creation should be from you. Your ideas, your concepts, and the way that you think about things like people are gonna be attracted to the way that you think about things. if you try to paint over that with the generic voice of Chacha, BT, or something similar, people might not connect. Now, can you take your ideas and again, help it brainstorm, help it massage the languaging to maybe be a little bit more understanding, or understandable. Yes. Now then there are obviously lots of tools from an AI perspective that we won't get into on this episode, but there's a definite tech stack that you can use AI to make your backend more efficient, sending automated emails, what platform you're using for hosting your courses, programs and coaching. Thinking about all of those things that you can either automate, you can outsource, you can delegate, and then considering what are the things that I have to do, Joanna and I have to [00:28:00] record this podcast. Do we have to edit it? Do we have to publish it out into the world? No, not necessarily. That's not a quote unquote high priority task for us as business owners, but for us, showing up on video in person live as much as possible, like I'm a real human, Joanna's a real human, and this is how we're engaging with people because the people who listen to this podcast are real humans. Yes. So thinking critically for yourself, how are you breaking out the tasks, your priorities? What is your focus? What are the things that you should have to and want to hold onto in terms of your output? And then what are the things that you can start thinking about how AI can support that process?

Joanna Newton: Yeah, AI isn't. Your brain, and it's not your creativity. It can help make things more efficient, but it doesn't replace you and you don't want it to replace you, people are getting worried about AI replacing jobs. Well, if you're someone who can have original ideas, if you're someone who shows up on camera, if you're someone who has [00:29:00] that personal touch, you are not replaceable.

Right. And, really leads me to kind of the last big picture that I think about in this discussion about AI is AI can't replace true expertise. that's talking about for you as a creator, as a business owner, AI can't replace your expertise, but it also can't necessarily replace. the reference of other experts in you building your own business.

AI is just using like we've talked about, the sort of status quo answers, what it has available on the internet, what it can find to give you answers. AI hasn't lived it. AI hasn't launched a course by itself, but AI can read through all of the books that are out there about launching.

I laughed once because, I was working with a client that, they wanted an article written about the differences between the, the a CT and SAT, the two exams and. What was funny is we were gonna write them an article and they just wanted to use AI to [00:30:00] do it. The funny thing is, is that myself and my colleague who were working on the article, we have written ourselves and researched ourselves most of the content on the Princeton Reviews website about the difference between the SAT and a CT.

if you asked chat, GPT. To write an article about the difference between the a CT and SAT, it will reference source material that we wrote. Which is like hilarious. And I was like, no, we'll just write it for you, like a new one, fresh from scratch. Because the person writing it is an expert in this topic, right?

And so it doesn't replace expertise in that area. and in fact, sometimes Chachi PT or AI bots or AI tools can actually cause problems. So I was like reading about some. Issues created by Chachi BT in this world where you're relying on AI tools for expertise, and I read about this bot called My City and my city was this chat bot created for entrepreneurs To [00:31:00] help them sort of manage employee law, tenant law, and things like that. And this chat bot was telling people to do wrong things. So it was telling them it was okay to cut their workers' tips. It was telling them it was to fire workers who complained of like sexual harassment. Giving it bad legal advice because it wasn't a lawyer, it was a poorly made chatbot.

So I think sometimes we trust these chatbots to give us the right answer when they don't know the answers. this happens to me in my own business. I was working on a launch with a client Working back and forth with them on email copy. And they didn't like the strategy that I set, and they were kind of like fighting with me on it.

They were like, no, this doesn't work. This isn't gonna work. And I was like, well, I've done this same kind of sequence this many times and here are some of the examples of it working right. I have real life examples of this strategy working in similar industries. But she didn't believe me, so she [00:32:00] had a whole conversation with chat, GPT about it.

Chat, GPT thankfully agreed with me, but she needed chat, GPT to agree with her, to trust my expertise. A person who's been selling online courses for 10 years, who's doing it right now? I can give you a reference for launch. I did last month. Of it working right. Chachi, BT can't do that. And, and sometimes I think we want Chachi BT to replace expertise for us looking for expertise or even like our own.

And it's just not what it's for. Like you're using it wrong and the more you know, kind of going back to what we're thinking about before, the more we just rely on it as the expert and release our own critical thinking. S and all of this can.

Michelle Pualani: And that's a funny story. I do think that using AI as kind of back and forth to help you think through things can be really helpful, especially if you're a solopreneur and you're working by yourself and you feel kind of isolated, like chat, GPT can be helpful, but I absolutely agree that we cannot rely [00:33:00] on it as the source.

Like it even says right there, it says chat, GPT makes mistakes ensure that your information is correct, like you cannot just take it for face value. And that's. Such a big part of the process. So I think, you know, we've talked about some of the ways that you can use ai. I think we should maybe just do a whole episode about using AI creatively and like go through a list of like, these are the ways that we are actively using AI in our business, and also how you can think of using ai. I think that what I wanna end on in terms of takeaway for you as you're listening to this, is that. I can understand when you hit a wall or you feel frustrated or stuck or overwhelmed and you don't know where to go, whether that's content creation, whether it's your products and programs, whether that's how to gain new clients, whether that's how to drive more traffic. We wanna be able to look at something like chat, GBT or AI and say, oh, well, you know [00:34:00] everything, and so I can just rely on you in order to take the place of myself so that I don't have to figure it out, right? I don't have to be the decision maker in my business. But at the end of the day, you are like, you are the one who's responsible for all of the results within your business and what you're working toward. You are responsible for client acquisition. You are responsible for onboarding into your products and programs. You're responsible for the experience that that person has. You're responsible for all of these things. Like the buck stops with you. You're responsible for your growth. You're responsible for how you show up in public relations.

You're responsible for all of those things. Can you get support? Can you find team members? Can you hire people? Can you outsource? Can you delegate? Can you rely on AI for some aspects of that process in order for you to do it well? Yes, 100%. Absolutely. But I think. With this conversation of AI is we're looking to AI and say, oh, well just do it for me because I don't really wanna have to deal with this or [00:35:00] think about it or worry about it.

Like if I just rely on you, then I don't actually have to stand up and do the things I. And I think that's the biggest issue because oftentimes your limitation, your procrastination, your inability to gain the goals or reach the things that you're working on are because you're not taking that full 100% responsibility and making the changes that you need to make internally or via actions, thoughts, behaviors in the world.

And so. Instead of using AI just as this like, oh, blanket, it's gonna fix everything. We've gotta take a step back and look at ourselves and say, okay, how are we really showing up? And how is that reflecting in my personal brand, in what I'm doing in the tasks, priorities, and focus, and how I'm investing my time in the day? And then that's what I need to focus on changing, adjusting, growing, or scaling in order to make the difference or work towards what I'm working on. 

Joanna Newton: such a great point and something that I think it's so easy when something is new [00:36:00] and AI's not that new, but I feel like it's getting more and more commonly used. Like we're past the early adopter stage and as AI gets used more, it's easy to think, well, that's just what I have to do.

But I think you have to thank. About how you wanna use ai, how it makes sense for you to use, what are the things your brain wants to stay focused on and creative? What are the things that actually make sense to outsource or make more efficient with ai? Because everything has a cost, right? There's a cost benefit analysis to everything.

AI feels fast, it feels efficient, but there's environmental costs, there's costs on like. Not using your brain to be creative. There's costs on potential costly mistakes. When you're going fast and using ai, are you gonna make errors that upset clients or ruin your reputation? So we just have to think about the whole picture.

And I love the idea, Michelle, of us talking through some of the ways we use [00:37:00] ai. I feel like this is a growing area for me to. Both be adept at using ai, but also using it ethically and strategically in a way that actually makes sense, while still using my brain for my original thought and innovation.

So. We're not actually saying to never use AI for your content creation. We're saying think about it. Be thoughtful about how you use it, and make sure you're still generating original ideas and original content, even if you're using AI as a tool to help you do that more efficiently. And. And. in a more like systematic way.

So thank you so much for tuning into this episode and this discussion about AI and why you shouldn't use it for all of your content creation. If this episode was interesting, please subscribe. leave us a review. We'd love to keep you as part of our community. Also share this episode with a friend who you know [00:38:00] uses AI and could use some of this background information on this topic.