Mastering Podcast Guesting: Positioning Yourself as an Expert and Authority

Learn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand.

Time Stamps:

00:55 Pitching Yourself to Podcasts

01:50 Positioning Yourself as an Expert

03:31 Building Confidence and Authority

05:15 Sharing Stories and Case Studies

20:56 Technical Tips for Being a Great Guest

25:40 Effective Calls to Action

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Transcript

Episode 091: Be a Great Podcast Guest

Michelle Pualani: [00:00:00] Just something that gets them engaged, encourages them to actually take that step in that action with you, and it allows your brand to stand out, right?

People just expect you to be like, yeah, go find and follow us here. But if you actually provide something that peaks curiosity or allows them to be like, oh, that's. Interesting. Or Ooh, that sounds kind of cool. That makes you stand out even more and it's more likely that that person is going to engage with you.

So be really thoughtful about where you're driving that traffic, how you're driving that traffic, and think about how you can stack the benefits.

Michelle Pualani: Hello and welcome back to the Her First podcast where we talk all about brand positioning, personal branding, digital marketing, and really how to succeed as a female business owner or entrepreneur. Sometimes when you face setbacks, challenges, or stereotypes. If you haven't yet, go back and listen to the previous episode, because in that episode [00:01:00] we specifically are talking about how to pitch yourself to podcasts and how to get on more podcasts As a guest, as co-host, Joanna and I, over the past year and a half, we have received.

Tons of podcast pitches from others looking to get on our podcast. And we have also pitched other podcasts been featured as guests on lots, I would say 20 to 30, 40 maybe, at least between the two of us. So we've. Worked to be great guests and we have also facilitated great guests on our podcast. So that episode speaks specifically to the pitch, how to Find the Right Niche Podcast, how to think about it, how to stand out and provide topics that position you as an expert as an authority, just to get that invite, just to get that conversation, just to get that feedback in the first place.

Today we're gonna talk a lot about how to position yourself as the expert and authority on that podcast. So once you've secured that guest [00:02:00] spot, you wanna leverage it to the best of its potential. You're getting in front of that person's audience. You might be seen by hundreds. Millions, maybe millions, who knows someday, thousands of people via the social media content, via the podcast itself, via the other channels that it navigates too.

And so through that content, you want to be able to start to develop your personal brand in a really healthy way. It's a long form style, and so people get to spend time with you. They start to get to know you, they hear what you have to say, and they are going to decide whether they're interested in taking the next.

Step with you and we'll talk and kind of close out the conversation with how do you get them to take that next step in a really positive way so that they get into your funnel so that they join your audience so that they become a part now of your personal branding messaging and are not just on that original platform.

So, hello, I am Michelle Houston, founder of To Be Honest Beverage Company, a non-alcoholic functional spirit brand, as well as a coach to where personal development meets personal [00:03:00] branding.

Joanna Newton: And I'm Joanna Newton. I'm the co-founder of Millennial Marketer, an agency that helps course creators and experts build their own online digital products. And today we're really gonna dig in to what. It takes to be a great podcast guest so you can one, get on more podcasts. Two, really just show your value to the person who's hosting you, and then three.

Get the most important thing, traffic to your site and where you want people to go to connect deeper with you or potentially become a customer. Now, the first thing you need to think about when going down this podcast road and positioning yourself as a podcast guest is how to position yourself like an expert.

This can be hard. For a lot of people, I think especially women, we contend to downplay our expertise. Always think someone is better at us or knows more than us or even just have that like imposter syndrome of is this something I'm even possibly an expert in? [00:04:00] And I think something that's really good to think about when you think about that expert positioning is one, you are an expert in something.

So narrowing down what that is and understanding what you do can be really helpful in standing out as a podcast guest, but also feeling that confidence in your expertise. If I were to start pitching myself to a bunch of podcasts and start a campaign and said, I'm a marketing expert, a general internet marketing expert, and started pitching myself.

That would be tough for me because that's so broad and doesn't actually describe my expertise. I am not a general internet marketing expert. I don't really know e-commerce. I don't really know paid ads. I'm not an expert in those things, so when I'm pitching myself, I'm thinking, what is the thing? The specifics of my expertise. Right, and really honing in on that, being that I help subject matter experts and service providers build digital products in Kajabi, right? That is super [00:05:00] specific. And I feel like I can confidently call myself an expert in that area. So for you start to think about what is your area of expertise.

You might be thinking, I haven't been doing this for very long. I just started helping people grow on Instagram, maybe. All the work that you've done, and this was me back in my early days of being like a freelancer and a service provider, maybe you're really good at getting people to their first 1000 Instagram followers.

Like that is an area of expertise, how you start grow and get 1000 real followers on Instagram. So think about what you do and how you can position yourself as an expert. You don't have to know. Everything. You just have to be further along than the average person to be able to call yourself an expert in something.

Michelle Pualani: I think the simplicity and thinking from that perspective and narrative is small. Steps in small stages. We see so much rhetoric and narrative in the online space, about a hundred K months and multimillion dollar companies. [00:06:00] But everyone's starting from zero and starting from scratch. And so if you feel like you don't have the expertise to build a seven eight figure business.

That's okay because you don't have to. Also, not everyone's looking for an eight figure business that has a team of 10 and operates internationally. A lot of people sometimes are looking for a local clientele. They're looking to just pay their bills and take home a comfortable salary. Like not everyone has extraordinary.

Goals on that front. And so you can be thoughtful about the niche, the focus, the simplification, that expertise, and then you can also build over time. So as your business grows, as your experience grows, as the success and case studies that you start to stack and pile up with your clients grows, then you can represent that more truthfully, right?

You're helping someone grow to a thousand followers and within the. Same timeframe, you actually grew them to 5,000 followers. Okay, great. Now you can speak to that next level or offer [00:07:00] an additional tier or next step in your service ladder that actually meets that need. So it's important to think about your authority, think about your expertise in reference to specifically the people that you're trying to help.

You're not trying to help everyone. You're not talking to everyone. You're talking to a type of person, psychologically psychographically that is going to hear what you say and then be invested in your journey, how you help and support people, and that's what you're looking to accomplish by being a guest, by having that presence in the first place.

So as you're positioning yourself as an expert, as an authority on the podcast. Having that confidence, showing up with that, speaking to what you know, it's okay to identify and acknowledge those things that you aren't super familiar with. Maybe you get asked a question on the show that you perhaps don't have the awareness or knowledge of.

It's okay to identify that then redirect the conversation to something adjacent that you do know really well. And I think that's [00:08:00] important because a lot of times I think there's a nervousness that comes to being a guest. I really, in the early stages of my podcast, guesting now, I feel super confident about my business.

I feel confident about the topics that I cover. I feel confident to share those things, I feel confident in who I am and how I'm showing up from a visibility perspective, I think that is something to note. A lot of times when we're putting ourselves out there, we're putting out our thoughts, our opinions.

We might feel a sense of vulnerability in that, and it's okay to have some nervousness around that and experience that in the beginning and just know that with practice, with action, with doing it, that will tend to go away. So now I feel a lot more confident when I am a guest, and that just takes the reps.

So get yourself out there a little bit more. Practice the reps. You can always practice with other people. Book a Zoom, call with a friend or a business friend, and get on, ask each other questions, it's kind of a helpful way to prepare and plan for something that you might not expect. When I was pitching our brand and business, I would host [00:09:00] people, uh, friends, coworkers, like people who are business people.

then present my pitch and then have them ask me candid questions that I couldn't think about myself that I might have to field from an investor or from a business person. So it's okay to stage those and try it out and just get yourself practicing. when it comes to what you're actually talking about on the show.

It's important to have a little bit of a strategy. So of course your host is often gonna have a series of questions. Maybe if they're on top of it, they'd sent them to you in advance. You've gotten to take a peek at them. You kind of know what to expect and what's coming. you wanna phrase and position yourself in a way so that your messaging, again, speaks to that person that you're trying to call into your audience, that you want to be a customer, be a client.

And when you start to think of your messaging as a whole. As a practitioner, an expert, as an authority figure in your field. So often, Joanna and I see this is that what you wanna do is you wanna teach and you wanna educate. You wanna give [00:10:00] the answers and provide the solutions right up front because that's what you're so good at doing.

But that's what you get paid to do. That's what you do when you bring in your clients. What you're trying to do from a marketing perspective, and what you're gonna do in your podcast, speaking and in your messaging, is you're gonna create some type of gap in knowledge, or you're gonna highlight the gap in knowledge that someone has.

So what you're doing is you're actually educating about the problem, the issue, and the potential solution or transformation that that person is gonna go through by working with you. So if your topic, for example, is health and fitness, you're not gonna tell someone exactly, you know, your meal plan, how to work out, and what they can do to build healthy habits right away.

Because they're gonna walk away from that conversation saying like, wow, I got a lot of value out of that. That was a lot of great information. Maybe I'll implement one or two things. They don't have any curiosity. They don't have any interest in continuing to follow you or take one step further, usually into your customer journey.

what you're doing is you're educating around the problem. So let's just say you're health and fitness [00:11:00] person and you specialize on reducing belly fat. So what you're gonna talk about on the podcast is how that belly fat is created, or what's happening behind the belly fat and the fact that it's.

There in the first place and how people are going about it all wrong. So you're doing this, you're doing this, you're doing this, and that's actually helping increase the belly fat. And then you're providing, what I do to help with clients is get rid of those unhealthy habits. We work together in these phases and.

At the end of which they feel much more confident in a bikini, et cetera, et cetera, et cetera. And so instead of just giving the steps right up front, you're kind of talking around it. And I don't want you to think that that's not like a value add or it's sneaky or anything else, but you're helping someone realize something about their current situation that is then giving a light bulb moment so that then they Take the next step into your products, into your programs, or into following you and learning more about what you do. So that's what you should be talking about on the podcast. [00:12:00] That's the messaging that you are trying to speak to. You're not talking about the how, you're not talking about the exact steps.

You're not talking about. that problem, and this is exactly how you're gonna do that, but you're trying to educate someone around what their problem is, giving them more information on that front so that they truly understand it. And then speaking to where it is that you typically take clients at the end of that. 

Joanna Newton: Yeah, and I'm actually preparing for a podcast guest spot that I'm doing on Thursday. And I have a goal in mind, and my goal is to get people on my wait list for a membership that I'm launching, um, early this summer. So I'm thinking through like, what are the stories, what are the things that.

I share that are gonna be the perfect natural segue to get people to want to come in to my membership so I'm not just saying.

Oh, I wanna be an expert. I want people to see me. I'm thinking, what is the goal of this episode? What's that CTA? We'll talk more about call to actions at the end of this episode, but I'm thinking through like what can I share? And [00:13:00] so what I will be sharing are specific results from clients who've launched with me, the general strategy that they used for that launch.

What I will not be sharing is any. Backend details, any how-tos, anything like that, because that's in my membership, so it's such a great thing for me to be able to say, Hey, I helped a client launch. These were their statistics. They made $25,000 following this formula. And if you want that formula, if that's something that, that you could benefit from, that's in my membership.

You'll get the templates, you'll get the, the, all of the, the text templates that you can make your own and all of those things. But you have to come in the membership for that. So I'm not gonna give the exact steps. I'm not giving away everything, but I'm letting people know that I got someone results and that I can help them get results too if they follow my system.

Right. So start thinking about what types of stories and things will get people to their next step with you. Now, [00:14:00] maybe you don't have an offer or a service or program, and really your goal is to grow your followers or do that. You still then have to think about what's that bridge? I can't give them everything because I want them to follow me on Instagram where I share.

X, Y, Z, that next step thing. I also think that, you know, when. thinking about that, that positioning and being on, on the show and really showing up and showing your expertise to come with very concrete examples and stories. we find that the guest episodes that. Perform the best for us are ones where people are sharing specific stories and details.

And again, they're not giving everything away for free, but they're not just speaking vaguely about it. if you ask the question like, how do you help your clients receive X transformation? And you're like, well, I work with them and I meet with them, and then they do great. Well, that is not enough information, right?

Like that, that's not interesting. But if you're like, when I meet with a [00:15:00] client. The first thing I do is this. We have an assessment where we figure out X, Y, and Z. Then from that assessment, I make a detailed plan where we do this, and let me give you an example of a client I worked with, a client who had this issue.

This is what the assessment had. These were the steps we took. This was her transformation. Right? Whatever that is, and that really applies to every industry, whether you're your marketing, health and fitness, whatever you're doing. There's some sort of transformation. So tell those stories. Something I struggle with and I'm really trying to not struggle with is feeling like I'm saying the same thing over and over again.

because it's really tempting for, I think us, as we listen to ourselves to think, oh, I've told that story before. I don't need to tell it again or anything like that. But something I've rec, I've recognized from the gurus, like the big time gurus that everyone knows and loves in the marketing space like Justin Welsh and Brendan Rashard and Amy Porterfield.

They tell the same stories over and over and over again. [00:16:00] Like, I've seen a lot of those people alive, and I've seen them alive multiple times, they tell the same stories over and over and over again. So you can too, you might think I don't have enough stories. Well, if you have one.

If you have one really good story to tell, then that's a great story. Use that over and over again. You should maybe have like five you put on rotation, but, but don't be afraid to tell the same thing over and over again. Um, you can always tell it from a different angle to make it fit the situation, but know your data and get specific, with what you do, and get good at telling the same story. 

Michelle Pualani: Love the case studies. I. It's so important to share your quote unquote customer testimonials in a way that relates to your prospective audience or your prospective client. You can't just say, oh, it was really great to work with Michelle that says nothing. You wanna think about the Ws, the who, what, and the why you are not giving the how.

We've already mentioned that a couple of times, but. Who are you talking to? Educate around that. A lot [00:17:00] of the content that I share with TBH when I'm in podcast episodes as a guest is talking about who we serve, who are our customers. I'm explaining them. We have multiple customer profiles. I'm explaining who it's great for.

When I do that, the person who's listening can identify whether it's right for them or not. The what? just gave a great example of transparency in the process. A lot of people don't hire coaches or don't hire certain people because they don't really understand, well, what do I get? What's gonna happen?

And this is something that we take for granted. Similar to that idea of hearing our stories over and over again, is that we forget that. Every single person that we interact with doesn't know what we do, doesn't know how we work and the way in which we operate. So you may be in the health coaching space, right?

I talk about health and fitness a lot 'cause that's the space that I come from. But you may be in the health coaching space and you've heard of NLP and you've heard of Healthy Habits and you've heard of habit stacking, and you have all these terms within your industry that [00:18:00] you use. Really easily. And because you are aware of all of those concepts, right?

And you hear them all the time, each person that you connect with doesn't have that same awareness, experience and information. So in your content, in the way that you talk to people, just assume that every single person you talk to is coming from a place of almost ground zero. Like obviously they have intelligence.

Assume that. But assume that they don't know anything about your specific industry or niche, so you've gotta explain that. Breaking down the process. We start with onboarding. I always do an assessment of where they are. We do a journal tracker, and then we move through blank, blank, blank, blank, whatever that process is.

And so someone could start to imagine themselves working with you and seeing through that process. They know that they have to work with you in order to get the outcome and the goal, but now they're starting to see themselves. Moving through those steps and those phases because they can see it in a really honest and transparent way.

And then the why. [00:19:00] Understanding the motivation behind what it is that you do, your expertise and your authority. People connect with the emotion of that. They connect with the purpose. They connect with the mission. I was actually just watching a woman on YouTube. I was watching a few of her YouTube videos.

Kind of went down a little bit of a rabbit hole. She has just gotten off of Instagram completely and stopped doing short form videos. She had like 700,000 followers on TikTok. She had over 200,000 followers on Instagram. She was. Kind of big, big time in the short form world and she educated around and content creation and showing up all of the social media stuff.

But she was finding that the short form wasn't really working for her, and so she shifted to YouTube and she started doing more long form content and educating in a different way and making that her quote unquote king platform. Now for my perspective, I follow quite a few people in the industry and have over the past few years, seeing people in and out, in and out.

I've watched her short form content and thought like, oh, those are great tips. Actionable, educational, cool, move on. I [00:20:00] watched her YouTube videos and heard more about her personal mission and her why, I felt more connected and felt more relatable to her story than ever before. And I've seen her for like two or three years on social media and short form content.

So sharing your why. Is a value, it is a point of education, and it is something that you should incorporate with and put into the content that you are sharing with audiences at a guest level. So when you hit the who, what and why, then your products and programs answer the how and it can take people to that next step.

So it's really important too. Think through that strategy. What is the intention? What is the goal? If someone's listening to this, where am I leading them and how can I be really thoughtful about curating that experience? And that's how you're really gonna secure people to take that next step. So. We're gonna close out the conversation with taking that next step and some calls to action.

But first, let's talk about some of the more just like simple [00:21:00] technical things about being a really, really great guest. Because I can tell you are people that I have just said, Nope, don't wanna work with you. Because in the communication or in the prep meeting, they were late, they didn't respond.

In a timely manner. They didn't fill out the form, like just the process leading up to being a guest. They're small little things and aspects about that. But if you listen to the first episode, and I'm gonna reiterate it here, the host is essentially you as a guest because it adds some type of value to their work and what they offer their community.

They're typically doing it in service. To what they are creating, to their business, to their presence. They're not doing you a solid and a favor just by having you on and being like, yeah, okay, I just wanna help you out. Maybe sometimes that's the case, but typically no. And so by pitching yourself as a guest, by being a guest, by having that expertise and authority.

Lead with professionalism, lead [00:22:00] with compassion, and put yourself in their shoes for a minute and just think, how can I make their lives easier? How can I be better for them? How can I make this as streamlined, as smooth as possible so that they see me as a really coordinated guest? Organized, professional, authoritative, confident, and can then possibly refer you to other places, but also just enjoys the experience and wants to promote you.

' cause that's the goal.

Joanna Newton: Really, really good points because someone is inviting you to their home, right? Someone is letting you in their space, is going to share your face. With their audience and it's doing those things. And I think we need to respect that and take that seriously, right? So some of the things that you can do to show that respect is to be on time or even early.

Be prepared with stories to share. All of that. Have a nice decent setup, right? If it's gonna be, if you're gonna be on video, you wanna make [00:23:00] sure there's not Laundry and I mean, there's laundry over there. There's not actually laundry. There's some. I think there's like folded clothes and some like extra.

My extra paper towels are over there, but they're not in sight, right? Like I'm thinking about my space, what it looks like. Try to have decent lighting. You don't have to have the most expensive microphone in the world, but like an external mic, a headset, all of those things make a huge difference and show that you are prepared and ready to go.

So when you show up prepared, You're really showing respect for that host and like a thank you for letting them into the world. I think also come and, bring the energy and be prepared If you're doing a podcast from your house, it can really be. Sometimes it's difficult to feel like, oh, I'm showing up and recording.

Think of it like you're show going to a studio to record, a big time thing and be prepared in that way. I've made mistakes on some of our filming days, Michelle, where like I schedule things right up till our filming time And I find when I do [00:24:00] that, I am not as focused. I'm not as sharp, my examples aren't as good.

Like I don't show up as well for us when I'm back to back to back. So I've like changed my schedule around and move things around to make sure I have like a 30 minute break before we film so that I can be. Ready and prepared for us. And I do the same for guests. You know what I mean? I don't wanna be right up until go time.

I might really only need five minutes, but giving myself that 30 just gives me enough time to make sure like I've eaten, I've had something to drink, I've gone to the bathroom, I've set up my space. Oh no, it got a mess. Like whatever it is I need to do, I give myself that time to be ready. 

Michelle Pualani: I couldn't agree more. I give myself a lot of space to get ready, especially if I'm gonna be on someone's podcast. I know it's ridiculous, but my hair is like a two hour process, not in the actual functioning of it, but it takes forever to dry. So I have to like think way ahead in advance. So I don't like to have anything in front of my podcast episodes, if at all possible.

I'll map out some time. Afterwards to [00:25:00] maybe do some additional filming or have other meetings or what makes sense, but making sure that you're in the right space, you are present, you are intentional, you've got your notes if you need them. And then, like Joanna said, just having those things at hand so you don't have to stress your host out or frustrate them if you're getting on and being like, oh wait, I'm so sorry.

I gotta come back. Oh wait, so sorry. Like, Things happen and we understand that, but ultimately, like we're showing up to work, we're showing up professional, we want to lead with respect, and we wanna respect their time, their energy, and the fact that they're giving you a platform to speak. On. So be thoughtful about that.

So let's go ahead and close with our calls to action. So a lot of times at the end of an episode, the host will usually ask you, where can people find you? I'm in a place right now with, to be honest, where we are just building brand awareness. So I'm directing to our Instagram and to our website.

If you wanna purchase the product or grab a bottle, go to, to be honest, [00:26:00] bev.com. If you wanna hang out with us and tune into recipes and get more information about CB, D and its effects on the body, then follow us at, to be honest, Bev, on Instagram. simple. That's kind of general brand awareness, like Joanna mentioned.

What's the intention? Are you just trying to get more people into your world? Are you, are you trying to get more followers? Where are people gonna engage with you? I would take it even one step further. If you head over to our Instagram, we actually have a pinned post where we do a weekly shout out for recipes and feature.

Influencers recipes. So let's just imagine like we don't have a ton of followers over there right now, but let's just imagine we have a hundred thousand followers and really great engagement and traction. It's positive for people listening in. If I'm talking to a business group for example, or an influencer group, or people in the sober curious space, they get a shout out on our Instagram if they. Put a comment on that pinned post. It's a very clear call to action that I'm increasing my engagement. I'm giving them a reason to go to my Instagram [00:27:00] page, and we're being able to get content and people's recipes so we don't always have to come up with them ourselves. So that's just a creative way to think through how you actually wanna drive the traffic.

Now, of course, if you have a freebie that leads into an offer. Give that specific link instead of just general links. If you have very particular program that you're launching, say you're waitlist the membership onto the waitlist for the membership, the first 100 people will actually be entered to win a free coaching session.

Join us, not actually giving this away, but just as a concept, an 

Joanna Newton: Might be a good idea 

Michelle Pualani: might be a good idea. Just being thoughtful about how you're actually gonna traction that person, right? Because they're listening, they're driving, they're working, they're doing whatever, and they're hearing your stuff and they're like, oh, this is great.

This is wonderful. Yeah, I really like what they're doing, but it doesn't always mean they're gonna take that next step or that action with you. So. First hundred people to sign up are entered to win a free mini, content creative strategy with me. that gets people intrigued, interested. It doesn't have to [00:28:00] be big.

It can be small. Like literally the first five people, I'll send a Starbucks coffee car too. Just something that gets them engaged, encourages them to actually take that step in that action with you, and it allows your brand to stand out, right?

People just expect you to be like, yeah, go find and follow us here. But if you actually provide something that peaks curiosity or allows them to be like, oh, that's. Interesting. Or Ooh, that sounds kind of cool. That makes you stand out even more and it's more likely that that person is going to engage with you.

So be really thoughtful about where you're driving that traffic, how you're driving that traffic, and think about how you can stack the benefits. How I mentioned, if you go comment on this pinned post, we feature influencer recipes on our page and you can be, put in front of hundreds of thousands of people, right?

So. We're getting the engagement, we're getting the recipes and collaboration with content, and we're getting that person to opt in as a follower and be a part of our community. So it's multi-fold. How can you approach that [00:29:00] intention and that call to action in a multi-fold or multi-layered kind of way so that you're seeing the benefit of that.

And then the only thing I'll add on that. Is that trying to track it in some way is always super, super helpful. I know that's harder to do in the beginning, especially if you don't have pages coordinated, but if you can do a backslash and the particular podcast that you're on, or change the SL or the URL, and you can be specific to that actual referral source.

Being able to determine where your traffic is coming from can be very, very helpful. It can also help you curate it specifically for that opportunity, right? So if you have something that's specifically for that podcast host and their community that is very, very niche that you know is gonna be a great value add, have that.

make that happen because the more focused and specific you can be, the more people are gonna be attracted to taking that action.

Joanna Newton: Yeah, such, great points. And I think some clear takeaways that I think are gonna really help You stand out is being specific about what [00:30:00] you want them to do, right? Not just like, oh, go following me on Instagram or check out my website. That is way too vague. Be specific about what you want people to do, but also.

Don't give people too many things to do. so I think one extreme of mistake is like, just go follow me on Instagram. That's not specific enough and problematic because of that, the other extreme is giving someone five or six things to do, Hey, if you want this, go here. If you want this, go here.

If you want this, go there. That is like way too many. I wouldn't do more than two. And I loved your example, Michelle, because it, you're like, if you want this, do this action item. If you want this, do this action item. So it kind of applies to two groups of people that you're maybe trying to get the person who is just a little bit intrigued and wants to know more.

Or the person who's. Ready to take an action, right? So get specific and don't get too many. if it's a first show you've been on, you might feel this need to be like, but I've gotta get everything out. You do not pick two action [00:31:00] items at max and get specific with what you want them to do. The other thing that I like to do when I am presenting or doing a podcast, or even in any sort of content, is if you know your CTA at That you're gonna share at the end, find ways to mention it earlier in the podcast, but without the hard sell. So as an example, when I'm recording my podcast episode on Thursday, I will definitely find a way earlier in the episode to mention that I share all of my templates and my specific launch junctures in my membership.

I'm not gonna say, and it's this much money, I'm not gonna say and join the wait list yet. I'm just gonna talk about the fact that I have a membership, right? So then at the end, and I say that membership's launching this summer, join the wait list, right? When I have that flow and I can say that to them, I've already sort of.

Plugged it in a way, but in connection with results. So having that, if your goal is sharing on Instagram, if that's your goal, I need Instagram [00:32:00] followers. So my CTA at the end is gonna be leave a comment on the pinned post that says this and you'll get entered to win a $5 Starbucks gift card.

Find ways to say. I had a Instagram post that got a hundred comments and everybody was asking me this. Right. So you're mentioning your Instagram account much earlier in the the podcast episode, before you add your CTA.

Michelle Pualani: So good. Seeding the idea, seeding what it is that you do, you should be doing that in all of your content, usually referring to it is super helpful. So you're educating about the who, the what, the why, and you say, in our membership we take you through all of these phases or in this we do that. You can kind of just throw it in.

I've heard a lot of podcast guests who throughout the conversation, especially if a host asks specifically about the how, it's a really great way to field a question and then redirect. So yeah, we cover a lot of that in our membership. Most of the people in our membership are, and then you again go into either the who, what, why, and just kind of deflect the [00:33:00] answer.

That wraps up this episode. Lots of great tips on how to be an expert and an authority. If you enjoyed this episode, hit subscribe and then share it with a business friend who is getting themself podcasting opportunities, but maybe not getting the takeaways that they want and seeing the traction that they want.

This might help them do that. Thanks so much for joining us, and we'll see you next time on the Her first Podcast.